A roof replacement runs $9,000 for a small asphalt replacement to $70,000 for metal or a complex roof. At an average of $21,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
After an event the homeowner takes the first credible contractor who answers, because they have a tarp on the roof. A four-hour callback in a normal week is a lost job; in a storm week it is a lost month.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
Drone footage of the finished roof. It is the only way to actually show the work and it separates you from everyone using supplier stock.
The crew on the roof. Process and people, because this trade is bought on trust more than specification.
Storm response creative, ready to run. The window after an event is short and the contractors who win it had the ads built already.
Insurance process explained. Most homeowners have never claimed and the contractor who makes it legible gets the job.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $30 to $90, and considerably higher in the weeks after a storm in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $21,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.