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Growth systems for remodelers and home service contractors. One contractor per trade per market.

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Growth Platform

Sister company CrowdFlow

Facebook and Instagram Ads / Roofing

Facebook ads for
roofing contractors

A roof replacement runs $9,000 for a small asphalt replacement to $70,000 for metal or a complex roof. At an average of $21,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.

Get My Free Game PlanSee the Receipts
average signed job
$21,000average signed job
typical cost per lead
$30 to $90, and considerably higher in the weeks after a stormtypical cost per lead
contractor per market
1contractor per market
The Failure Mode

Storm leads expire in days

After an event the homeowner takes the first credible contractor who answers, because they have a tarp on the roof. A four-hour callback in a normal week is a lost job; in a storm week it is a lost month.

The season
Year-round with storm spikes. Demand is event-driven more than seasonal, and the quarter after a hail event looks nothing like the one before it.
The decision window
Days to three weeks. Often the fastest decision here, because a roof is rarely replaced before it has to be.
The Creative

What actually works for roofing

Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.

  • Drone footage of the finished roof. It is the only way to actually show the work and it separates you from everyone using supplier stock.

  • The crew on the roof. Process and people, because this trade is bought on trust more than specification.

  • Storm response creative, ready to run. The window after an event is short and the contractors who win it had the ads built already.

  • Insurance process explained. Most homeowners have never claimed and the contractor who makes it legible gets the job.

The Form

The questions that decide what reaches your estimator

Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.

Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.

  1. 01Is this a leak or a planned replacement?
  2. 02Approximate age of the current roof.
  3. 03Insurance claim or out of pocket?
  4. 04Asphalt, metal or not sure?
Proof

The same system, with the numbers on camera

$155Ksigned in 45 days

$155,000 in full gut remodels in 45 days

Watch and read it
$300Kin work sold

100+ leads and close to $300,000 in sold work

Watch and read it

$200,000 in signed work in 90 days, or you do not pay us.

One contractor per trade per market. You own everything we build.

Check My Market
Questions

What roofing contractors ask us

Typically $30 to $90, and considerably higher in the weeks after a storm in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $21,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.

First enquiries usually inside the first week. The useful read is at three to four weeks, once there is enough data to tell which creative and which audience is producing work that actually signs.

Yours, always. Homeowners recognise houses that are not from their market, and in this trade stock creative underperforms real work by a wide margin. If the photography is not there we will tell you how to shoot it.

You do. We build in your Business Manager, your pixel, your audiences. If we part ways you keep the history and the learning, which is the part that took the money to build.

The form. Is this a leak or a planned replacement? That question alone changes the mix of what reaches your estimator.

Want this running for your roofing business?

Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.

  • $200K in 90 days or you do not pay
  • One contractor per trade per market
  • You own everything
Get My Free Game Plan

The other half of this for roofing contractors

SEO for roofing contractors

And every other trade

  • Kitchen Remodeling
  • Bathroom Remodeling
  • Paver Patios
  • Concrete
  • Decks
  • Siding and Exteriors
  • Basement Finishing