$300,000 closed in 75 days.
"Outdoor living jobs stacked up faster than we could quote them."
ZachMaryland Contractor
CRM for Home Service Contractors
CRM for Home Service Contractors, Built for Follow-Up
Every lead gets a text, an email, and a voicemail before you have put down the drill. Automatically.
A CRM for home service contractors should solve the one problem every contractor has and none of them have time to fix. Leads come in while you are on a job. By the time you call back, they booked someone else. The system below answers in seconds, follows up for a month, and books the estimate onto your calendar. You only pick up the phone when someone is ready.
<60 sec
to first response
4 weeks
of nurture
500+
opportunities revived
Reviewed by Parker Scherer, Founder, PJC Media.
The Follow-Up Engine
No Lead Sits
Every text, call, and booked estimate in one pipeline, from new lead to signed job.
AI Automation
AI Automation
Intelligent lead response and automated nurture workflows
Auto-Responses
1,247
Last 30 days
Avg Response Time
12s
Industry avg: 4.5hrs
Conversion Rate
34.2%
+12% vs manual
Active Automations
Instant Lead Response
Auto-respond to new leads within 60 seconds via SMS & Email
847 triggered•99.2% success rate
Follow-Up Sequences
Automated nurture campaigns for warm leads over 7 days
423 in progress•34% conversion
Calendar Auto-Booking
Sales-ready appointments delivered directly to calendar
167 booked•85% show rate
AI Performance
Time Saved
42.5 hrs
Per month vs manual processes
Lead Response Breakdown
0-60 seconds847 (68%)
1-5 minutes312 (25%)
5+ minutes88 (7%)
Efficiency Gains
Response Rate99.2%
Lead Engagement+67%
Sales Calls Booked+42%
The Problem
Speed to lead is the whole game.
Five minutes or you lose them
A lead contacted in the first 3 to 5 minutes books an estimate at a much higher rate than the same lead contacted at 30. After an hour, most are gone.
They filled out three forms
They went with whoever answered first. It was not the best contractor. It was the fastest one.
No contractor can hit five minutes by hand
Not while running a crew. That is what the automation is for.
What the System Does
From form to five-star review
Instant response
The second a form comes in or a call is missed, the lead gets a text and an email. Personalized with their name and the project they asked about. Under 60 seconds, every time.
Voicemail drops
A recorded voicemail in your voice lands in their inbox without their phone ringing. Scripts we have used across 800+ booked estimates. Sounds like you, not a call center.
One-week sprint
Daily text and email for the first seven days. Different message each day. Keeps the project top of mind while they are still deciding.
Four-week nurture
Anyone who goes quiet moves into a text and email every three days for a month. This is where the leads other contractors gave up on come back. It has saved 500+ opportunities across our accounts.
Appointment booking
Leads pick an estimate slot from your live calendar. Confirmation text goes out. Reminder text goes out the day before. No-shows drop.
Estimate follow-up
After the estimate, a follow-up sequence runs until they sign or say no. The quote that sits in an inbox for two weeks is the one you lose.
Review requests
When a job closes, a review request goes out with a direct link to your Google profile. Timed to when the homeowner is happiest. Fully within Google guidelines.
Pipeline and tracking
Every lead sits in a pipeline from new to booked to signed. Every call comes through a tracked number. One dashboard shows what every channel produced.
The Platform
Built on GoHighLevel
We run every account on GoHighLevel. Your own sub-account, your own phone numbers, your own data. If you already have GHL, we build inside it. If you do not, we set it up.
Why GHL. It handles calls, texts, email, calendar, pipeline, and reporting in one place. No stitching five tools together. No monthly bill from each one.
The Comparison
GoHighLevel vs Jobber, Housecall Pro, and ServiceTitan
Jobber, Housecall Pro, and ServiceTitan are good at what they are built for. Scheduling crews, invoicing, dispatch, job costing. If you need to run the back office, they do it well.
- They are not built for the front end
- None of them text a new lead in 60 seconds, drop a voicemail, run a four-week nurture, and book the estimate without a human. That is the gap where leads die.
- GoHighLevel is built for that front end
- Lead comes in, follow-up fires, estimate gets booked, pipeline tracks it. If you already run Jobber or ServiceTitan for operations, GHL sits in front of it and hands off the signed job. Most of our contractors run exactly that.
Compliance
SMS compliance handled
Texting homeowners requires consent language, opt-out handling, and registered numbers. Skip it and carriers block your messages.
Every account gets the full set. Privacy policy, terms and conditions, opt-in language on every form, opt-in confirmation text, opt-out on every message, and registered business numbers. Done before the first text goes out.
Pricing
Included in every ads and lead generation engagement
For clients on hosting, the $29.99 per month backend plan covers ongoing automation support.
Standalone CRM builds for contractors not running ads or SEO with us are scoped on the call. Most do not need standalone. They need the traffic first.
Where We Work
One contractor per trade, per market.
Based in New Jersey. Running home service contractor accounts across the country.
Florida
Port St. Lucie, Jensen Beach, Jacksonville, and the South Florida market.
Maryland
Gaithersburg, Annapolis, and the surrounding Montgomery and Anne Arundel County areas.
New Jersey
Home base. Freehold, Mount Holly, and Central and South Jersey.
California
Oakland, Walnut Creek, and the East Bay. Roseville and Folsom in the Sacramento area.
Pennsylvania
Bucks County.
Also running
Illinois, North Carolina, Nevada, and Ontario.
One contractor per trade per market. See the case studies for who is already in.
Check My MarketProof It Works
Contractors Who Scaled
Real contractors, real revenue. Hear how the system performed in their own words.
$200,000+ closed in 40 days.
"Forty days in and the calendar was already booked out."
MacNew Jersey Contractor
$155,000 in full-gut jobs in 45 days.
"I'm hiring extra help from all the work PJC has brought to my business over the last 2 months. 70k+ in One Month"
KylePennsylvania Contractor
$130,000 in full-gut remodeling contracts in 75 days.
"Same crew, same quality work. Just better jobs hitting the calendar."
BrianMaryland Contractor
$217,000 closed in 45 days.
"Kitchen and bath leads started hitting the same week we launched."
TaylorInterior Remodeler
$180,000 Job in the first 30 days.
"We have blocked off our calendar for 2 months."
NicoleFlorida Contractor
$100,000+ in April alone.
"Just this year alone sitting at 250k+"
BenCalifornia Contractor
The Machine Behind Every Channel
Search and ads are the fuel. This is the engine.
The automation is not a standalone product. It is what makes every other channel work.
SEO brings the search traffic. Meta ads bring the social traffic. The website captures both. The CRM is where every one of those leads lands and gets worked. For remodelers, the full build is included in the lead generation system.
Lead generation for remodelers
The full build, automation included.
ExploreSEO for contractors
The search traffic that lands in the pipeline.
ExploreMeta ads for contractors
The social traffic that lands in the same place.
ExploreContractor website design
The site whose forms feed the CRM in seconds.
ExploreCase studies
Real contractors, real signed numbers, on video.
ExploreFAQ
Questions, Answered
How fast a lead gets a response after they reach out. Under 5 minutes books estimates. Over 30 minutes loses them. The automation gets it under one.
The first messages are written to sound like you and use their name and project. Most homeowners reply as if you texted them. You take over the second they engage.
GoHighLevel. Your own sub-account, your own numbers, your own data.
If it is GoHighLevel, yes. If it is something else, we will show you why the switch is worth it. Everything in one place beats five tools.
Yes, with consent and opt-out. Every account gets the full compliance set before a single text goes out.
One to two weeks from kickoff. Numbers, sequences, calendar, pipeline, and compliance docs.
GoHighLevel itself runs $97 to $297 per month direct, depending on plan. With us, the build and the automations are included in lead generation and ads engagements, and the $29.99 per month backend plan covers ongoing support for hosting clients. Standalone builds are scoped on the call.
Yes, once they are warm. The system handles the first touches and the chasing. You handle the conversation with someone who is ready.
Get a free game plan.
We will show you exactly what happens in the first five minutes after a homeowner fills out your form. Then we will show you what happens now.