PJCMEDIA
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PJCMEDIA

Growth systems for remodelers and home service contractors. Lead generation, high-converting websites, automation, and local SEO, engineered to book more high-value jobs.

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CrowdFlow
crowdflowco.com

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  • SEO for Contractors
  • Meta Ads for Contractors
  • Website Design
  • CRM and Automation
  • Google LSA

For Remodelers

  • Lead Generation
  • SEO for Remodelers

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© 2026 PJC Media. Enterprise Growth Systems.

A sister company of CrowdFlow

Lead Generation for Remodelers

Lead Generation for Remodelers

Close $55,000 in remodeling jobs first. Then your retainer starts.

Lead generation for remodelers should not mean paying Angi to compete against five other contractors for the same homeowner. It should mean qualified projects, on your calendar, under your name. That is what we build.

Check If Your Market Is OpenSee the Platform
$55K
closed before any retainer
100%
exclusive to you
1
remodeler per market

Reviewed by Parker Scherer, Founder, PJC Media.

Live Pipeline

Every Lead, Every Dollar

Cost per lead, cost per appointment, and return on ad spend, tracked from form to signed contract.

Meta Ads Performance

Meta Ads Performance

Facebook & Instagram advertising campaigns and lead generation

Total Leads
347
Last 30 days
Cost Per Lead
$12.50
-32% vs industry avg
ROAS
8.4x
+45% this quarter

Active Campaigns

Facebook Lead Gen - Contractors

Active • $1.8K/mo

142

Leads

CPL

$12.70

CTR

3.8%

Conv.

18%

Instagram Stories - Local Reach

Active • $1.2K/mo

89

Leads

CPL

$13.48

CTR

4.2%

Conv.

15%

Lead Quality Breakdown

Hot Leads47%

163 leads • Ready to book

Warm Leads35%

121 leads • Nurturing phase

Cold Leads18%

63 leads • Long-term follow-up

Monthly Overview

Total Spend

$3.0K

Total Leads

347

Avg. CPL

$8.65

ROAS

8.4x

The Problem

The three traps most remodelers are stuck in.

Inconsistent jobs

One month you are booked solid. The next you are waiting on referrals. You cannot plan ahead or hire with confidence when you do not control the faucet.

Paying before you get paid

Angi and HomeAdvisor charge you to enter a price war. Agencies charge a retainer whether or not a single job closes. Either way the money leaves before the work arrives.

No system for follow-up

Leads come in, but you are on site. By the time you call back, they booked someone else. Speed to lead is the whole game and nobody on your crew has time to play it.

How It Works

We carry the risk until it works

Every agency you have talked to puts you on a retainer from day one and hopes it works out. We flipped that.

Step 01

We build it

Ads, landing pages, automated follow-up, tracking, and your Google presence. A one-time setup fee covers the build. Everything is branded to your company, not ours. You own it.

Step 02

We run it

We launch and manage the campaigns, the follow-up, and the tracking. You fund your own ad budget so the spend stays in your account and under your name. You quote the jobs and close them.

Step 03

You close $55,000. Then the retainer starts.

Your monthly retainer does not begin until the system has put $55,000 of signed remodeling work on your books. Not leads. Not estimates. Signed work. It has to prove itself before it becomes a monthly line item.

Apply Now
Where the Leads Come From

Two channels, connected.

One channel is a gamble. We run two and connect them.

Meta ads

Facebook and Instagram ads built from your real project photos. Broad targeting, qualification built into the form, four-day creative sprints so we find winners fast.

Meta ads for contractors

Google and SEO

Your Google Business Profile in the map pack and your site on page one for "kitchen remodel [city]." Ads bring jobs now. Search keeps you dominant long term.

SEO for remodelers

Both in a loop

Someone sees your ad, Googles you, finds your profile with 80 reviews and a real site. Someone finds you on Google, then sees your ad twice more that week. Retargeting converts those leads at about half the cost of the first touch.

Google Business Profile
Exclusive and Verified

Every lead is 100% exclusive and verified before it hits your phone

We do not run generic lead forms. We generate exclusive remodeling leads under your brand, for your business only. Every campaign is dialed in to homeowners actively planning a real remodel.

AI screening
Every lead is checked for intent, budget, homeowner status, and location before it ever touches your calendar. Tire-kickers and fake numbers get filtered out.
Instant follow-up
Text and email within seconds of the form. Leads contacted in the first 3 to 5 minutes book estimates at a much higher rate. After 30 minutes most are gone.
Voicemail scripts
Used across 800+ booked estimates. They sound like you, not a call center.
1-week sprint
Daily text and email for the first seven days keeps interest hot.
4-week nurture
Text and email every three days for a month revives the ones who went quiet. This alone has saved 500+ remodeling opportunities.
  • Follow-up automation for contractors
One Per Market

One remodeler per market. That is the policy.

When you partner with us, we shut the door on your competitors in your service area. We will not take them. Not next month, not next year.

Your market is open right now. The moment a competitor locks it in, we cannot help you.

You Own It

You own the remodeling lead system we build

The website. The ads. The landing pages. The tracking. All of it is built under your brand and stays yours. If you ever stop working with us, the infrastructure does not leave with us.

  • Remodeler website design

Your site is built on WordPress so it can be moved and edited by anyone.

Built for Remodelers Only

Not plumbers. Not roofers. Not HVAC.

Full remodels, kitchens, baths, additions, basements, outdoor living. Established contractors doing $750K or more a year who have the crew to handle more work.

Every ad angle, landing page, and follow-up script comes from remodeling accounts already running. You are not the test.

Where We Generate Remodeling Leads

What is actually coming through by market.

We are based in New Jersey and run remodeler accounts across the country.

Florida

Outdoor living and full kitchen remodels in Port St. Lucie and Jensen Beach. Kitchen and bath in Jacksonville. Whole home renovations across South Florida.

Maryland

Kitchen and bath remodels around Gaithersburg. Additions and full guts in the Annapolis area.

New Jersey

Home base. Kitchens, baths, and basements in Freehold, Mount Holly, and across Central and South Jersey.

California

Full home remodels in Oakland, Walnut Creek, and the East Bay. Kitchen and bath in Roseville and Folsom.

Pennsylvania

Full gut remodels and additions across Bucks County.

If your area is not listed, it is probably open. If it is listed, check before your competitor does.

Check My Market
Remodeling Lead Generation Results

Signed contracts, on camera

Results vary by market, offer, and how fast you follow up. These are what happens when the system runs the way it is built to.

$300,000 closed in 75 days.

"Outdoor living jobs stacked up faster than we could quote them."

ZachMaryland Contractor

$200,000+ closed in 40 days.

"Forty days in and the calendar was already booked out."

MacNew Jersey Contractor

$155,000 in full-gut jobs in 45 days.

"I'm hiring extra help from all the work PJC has brought to my business over the last 2 months. 70k+ in One Month"

KylePennsylvania Contractor

$130,000 in full-gut remodeling contracts in 75 days.

"Same crew, same quality work. Just better jobs hitting the calendar."

BrianMaryland Contractor

$217,000 closed in 45 days.

"Kitchen and bath leads started hitting the same week we launched."

TaylorInterior Remodeler

$180,000 Job in the first 30 days.

"We have blocked off our calendar for 2 months."

NicoleFlorida Contractor

$100,000+ in April alone.

"Just this year alone sitting at 250k+"

BenCalifornia Contractor
The System Behind It

What we build and run

Meta ads for contractors

The campaigns and creative that start the conversation.

Explore

SEO for remodelers

Map pack and page one so the calls keep coming after the ad budget stops.

Explore

Contractor SEO

The full process, order of operations, and monthly deliverables.

Explore

Follow-up automation for contractors

Text, email, and voicemail inside five minutes, every time.

Explore

Remodeler website design

WordPress builds you own and can move any time.

Explore

Case studies

Real contractors, real signed numbers, on video.

Explore
How We Measure It

One dashboard. Qualified estimates.

One dashboard tracks every call, text, form, and booked estimate. You know exactly where every dollar went and what came back.

The number that matters is qualified estimates. A real homeowner in your area, asking for pricing or an on-site visit, for a real project. That is what we report on.

When a guarantee is part of your agreement, it is written the same way. 5 to 15 qualified estimates in a set window. Clear terms, no fine print.

FAQ

Questions, Answered

One-time setup fee to build the system. You fund your own ad budget in your own account. No monthly retainer until the system has produced $55,000 in signed remodeling contracts. Exact numbers are walked through on the call.

We only work with one remodeler per market, so we are picky about who we take on. We would rather carry the retainer risk than put you on one that has not earned itself. It also keeps us honest. If the calendar does not fill, we are not collecting a fee to keep trying.

The retainer begins and the system keeps running exactly as it has been. The rate is agreed up front on the call, so nothing changes on you later.

Yes. 100% exclusive. Every lead is generated for your business and branded to your company. We never resell or share leads. When a homeowner fills out a form, they are yours.

Qualification is built into the ad and the form. Then AI screening checks intent, budget, homeowner status, and location before the lead reaches you.

Most accounts run $50 to $150 per day depending on market and job size. That spend goes directly to Meta or Google from your account, separate from our fees.

Most clients see lead activity within the first two weeks. Most close their first qualified job within 30 to 90 days, with results compounding as the system matures.

Those platforms sell the same lead to multiple contractors and charge you either way. We generate exclusive remodeling leads under your brand, verify them, follow up for you, and only work with one remodeler per market.

No. The system texts and emails every lead on your behalf, qualifies them, and books the conversation into your calendar. By the time you call, they are warmed up.

See if your market is still open.

We only work with one remodeler per area. If yours is available, we will show you exactly what the build looks like and what the first 90 days produce.

Book a CallSee the Platform