This is the trade the guarantee was written for and the one every case study on this site comes from. Kitchen and bath is the most contested local search there is, and it is winnable, because almost nobody in it answers the question the homeowner is actually asking.
The terms, before you get on a call with us.
Open the first ten results for "kitchen remodel" in your town. Nine of them show a gallery, a form and the words quality craftsmanship. A homeowner cannot choose between those, so they choose on price, and that is a fight you do not want.
The single most searched question in this trade is what a kitchen costs, and the entire industry refuses to answer it. The homeowner keeps searching until someone does, and then trusts that contractor by default.
Interior remodels get shopped harder than any other residential work because the homeowner lives in the disruption. Without a reason to pick you before the estimate, you are a column in a comparison.
A $70,000 kitchen is not decided in one conversation. Most remodelers quote, follow up twice and stop. The job goes to whoever was still politely in front of them in week five.
Three of these four are about the weeks after the lead arrives, which is where interior remodels are actually won or lost.
Real installed ranges for kitchens, baths, basements and full guts in your market, with what moves them. This is the page that outranks the galleries, and it pre-qualifies before anyone fills anything in.
Kitchen, bath, basement and whole-floor searches in every town you serve, each with its own page and its own photographs, rather than one services page trying to cover all of them.
Text, email and a voicemail drop the moment the form lands. In a trade where the homeowner is filling in three forms in one sitting, being first is most of the advantage.
A sequence that runs past the point where a human gives up, with the design detail and the project timelines that make a homeowner ready to sign rather than ready to be chased.
The pattern in this trade is unusually consistent: cost first, examples second, contractor last. Most remodeling sites only have content for the third stage, which is why they only ever see the leads that already chose someone else.
The largest search volume in the trade and the least answered. Own this and you meet the homeowner months before your competition does.
Mid funnel. This is where your own photography beats stock and beats a competitor using a supplier's renderings.
Highest intent, and decided in the map pack within an hour. Reviews and response time are the whole game here.
An interior remodeler with a reliable two-kitchen month is running a business with a schedule, a crew that stays and a deposit position that makes suppliers easy. The same remodeler at one every six weeks is quoting to fill holes, and quoting to fill holes is how margin gets given away.
That is why the guarantee is a dollar figure rather than a lead count. $200,000 in signed work is roughly three kitchens, or two kitchens and a couple of bathrooms, or one full gut. It is a quarter that changes the shape of the year, and it is a number both sides can check.
The full gut is the one worth engineering the funnel around. It is the same sales process as a kitchen, the same number of site visits, and three to five times the contract. Our two published case studies are both that job: a $155,000 full gut inside 45 days, and close to $300,000 closed in 75 days from a little over a hundred leads.
Typical installed ranges, not our prices. Yours will differ by market and spec.
Interior remodelers usually start with SEO and the follow-up automation, because the leads are already arriving and going cold.
Map pack, AI Overviews and page one for the searches below, town by town.
Text, email and voicemail on every lead inside 60 seconds, day or night.
Facebook and Instagram built from your own job photos, with a form that screens.
A site that loads on a phone in a driveway and asks for the estimate.
The Google Guaranteed badge above the map pack. Pay per lead, not per click.
The whole offer in one place, including how the guarantee is written.
Ranges, not quotes, and with the variables that move them. The homeowner is going to find a number somewhere; the contractor who gives it to them honestly gets the trust and the pre-qualified enquiry. Every remodeler we have done this with reports fewer leads and more signed work.
Book a free game plan. We will pull your current rankings, what the kitchen and bath terms in your market are worth, and the gap between the leads you get and the ones you sign.
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