Zach did not just get more leads. He got a higher intent buyer through the door.
We’ve had over a hundred plus leads come in the door and have sold close to three hundred thousand dollars in work. Hi. This is Zach with Gravers and Son. We’re here in Baltimore, Maryland area. Since partnering up with PJC, we’ve gotten a higher intent buyer come through the door. If you’re looking for a partner to bring in more leads or ultimately run your whole marketing campaign, I would highly recommend PJC. They’ve been a game changer for us, and I’m sure they would be for you as well. So give them a call today.
Baltimore is a crowded market. Every contractor in it can buy leads, and most of them are buying the same ones. The homeowner fills out a form on a lead platform, four companies call within the hour, and the job goes to whoever is cheapest or fastest, not whoever is best.
Volume was never really the problem. Zach could get his phone to ring. What that ringing was worth was the problem. A hundred leads that go nowhere cost more than ten that close, because every one of them takes a drive, an estimate, and a follow-up call.
Lead quality is decided before the lead reaches you, by what the ad promises and what the form asks. Ads built from real finished projects attract homeowners who want that standard of work. A form that asks project type, budget range, timeline, and whether they own the home turns away the browsers. Screening after the form catches bad numbers and out-of-area addresses. What is left is a smaller list of people who are actually ready to buy. That is the trade we made for Zach, and it is why 100+ leads turned into close to $300,000 in sold work.
Finished work from around Baltimore, shot the way it actually looks, not stock photography. The ad sets the expectation for the buyer. Real work attracts homeowners who want real work and filters out the ones shopping purely on price.
Project type, budget range, timeline, homeowner or renter. Four questions before the submit button. Every question costs a few cheap leads and saves a wasted drive across the Baltimore metro. That trade is always worth it.
Text and email in seconds, then a voicemail drop, then a week of daily touches and a month of every-third-day touches for anyone who went quiet. In a market where four companies are calling the same homeowner, answering first is most of the job.
We do not run the same campaign for a competitor down the road. In Baltimore, this system runs for Gravers and Son and nobody else in their trade.
“We’ve had over a hundred plus leads come in the door and have sold close to three hundred thousand dollars in work. Since partnering up with PJC, we’ve gotten a higher intent buyer come through the door.”
The number Zach leads with is not the lead count. It is the kind of buyer attached to it. That is the whole point of qualifying before the phone rings.
Ads built from real finished projects set a standard. Homeowners looking for the cheapest bid self-select out before they ever fill in a form.
Budget and timeline were answered before Zach saw the lead, so the first conversation started where a second conversation normally would.
Baltimore homeowners contact several contractors. The automation replied in seconds, every time, without Zach leaving a job site to do it.
One contractor per trade per market means the campaign is not bidding against a version of itself.
If you have the crew to take on more work and you are tired of paying for leads that four other companies already have, this is the system. You fund your own ad budget in your own ad account. The build, the screening, and the follow-up are ours.
We take one contractor per trade per market. Baltimore is locked. Yours may not be.
Over a hundred came through the door, in his own words on camera. What he leads with is not the count but the quality: a higher intent buyer.
Close to $300,000, as Zach states in the video on this page.
Usually yes, and that is the point. Every qualifying question costs a few cheap leads and saves a wasted drive and estimate. The number that matters is booked estimates, not form fills.
Meta ads with creative from his real finished work, a qualifying form, screening on every submission, and automated text, email, and voicemail follow-up.
Not in the same trade. One contractor per trade per market. When you are in, your competitors are out.
The creative and the qualifying form that decided who came through the door.
ExploreText, email, and voicemail inside five minutes, every time.
ExploreThe full offer for remodelers. $200K in 90 days or you do not pay.
ExploreWhat keeps the phone ringing after the ad budget is spent.
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