$300,000 closed in 75 days.
"Outdoor living jobs stacked up faster than we could quote them."
ZachMaryland Contractor
Meta Ads for Home Service Contractors
Meta Ads for Home Service Contractors (Facebook and Instagram)
Facebook and Instagram ads that bring homeowners who are ready to book an estimate. Not tire-kickers. Not "just looking."
Facebook ads for contractors work when three things are true. The ad looks like your real work. The form filters out people who are not serious. And someone follows up in the first five minutes. Most agencies get one of those right. We run all three for remodelers, painters, flooring installers, power washers, hardscapers, and general contractors.
$11-$30
per form lead
45 days
engagement term
1
contractor per trade
Reviewed by Parker Scherer, Founder, PJC Media.
Live Ad Performance
Every Lead, Every Dollar
Cost per lead, cost per appointment, and return on ad spend across your Meta campaigns in real time.
Meta Ads Performance
Meta Ads Performance
Facebook & Instagram advertising campaigns and lead generation
Total Leads
347
Last 30 days
Cost Per Lead
$12.50
-32% vs industry avg
ROAS
8.4x
+45% this quarter
Active Campaigns
Facebook Lead Gen - Contractors
Active • $1.8K/mo
142
Leads
CPL
$12.70
CTR
3.8%
Conv.
18%
Instagram Stories - Local Reach
Active • $1.2K/mo
89
Leads
CPL
$13.48
CTR
4.2%
Conv.
15%
Lead Quality Breakdown
Hot Leads47%
163 leads • Ready to book
Warm Leads35%
121 leads • Nurturing phase
Cold Leads18%
63 leads • Long-term follow-up
Monthly Overview
Total Spend
$3.0K
Total Leads
347
Avg. CPL
$8.65
ROAS
8.4x
The Problem
Why most contractor Facebook ads fail.
Stock photos and "free estimate"
Generic creative attracts everyone. You have probably run ads before. Leads came in, half were fake numbers, the rest wanted a $500 job or lived 80 miles away.
Wide open forms
A name and a phone number lets anyone through. Every unqualified lead is a wasted drive and an hour you will not get back.
No follow-up
The good leads go cold while you are on a job site. That is not Meta failing. That is the setup failing.
How We Run Them
How we run contractor Facebook ads
Fix the creative, the form, and the follow-up and the same platform produces a completely different result.
Creative comes from your camera roll
The best performing contractor ad is a finished job, shot on a phone, in a real house in your market. Stock images read as an ad. Your work reads as proof. Send us the photos, we build the creative around them.
Broad targeting, one campaign
We do not build ten ad sets with stacked interests. One campaign, broad audience in your service area, and we let Meta find the homeowners. Interests only come in when an account has proven winners. Simple structures learn faster and cost less.
The form does the first screening
Project type, budget range, timeline, homeowner or renter. Four questions before the submit button. Every question costs us a few cheap leads and saves you a wasted drive. That trade is always worth it.
Four-day creative sprints
Every four days we judge the creatives on real impression volume, cut the losers, and put budget behind the winners. New angles go in on a schedule, not when someone remembers.
Second screening before your phone rings
After the form, an automated check confirms the number is real, the address is in your area, and the answers add up. What passes is what you see. What fails, you never hear about.
Follow-up runs without you
The lead gets a reply before you have seen the notification. Then a voicemail. Then a week of daily touches and a month of every-third-day touches if they go quiet. You step in when they are ready.
Follow-up automation
Cost Per Lead
What a good cost per lead looks like
From live contractor accounts running this structure:
- $11 to $30 per form lead depending on trade and market
- Retargeting leads at roughly half the cost of first-touch leads
- Ad spend of $50 to $150 per day for most accounts
Those are lead costs, not estimate costs. The number that matters is how many of those leads become booked estimates, and that depends on the form, the screening, and the follow-up as much as the ad.
The Engagement
How the engagement works
- 45-day term
- Long enough to get through testing and into a stable campaign. Short enough that you are not locked into a year.
- Setup and management fee
- One fee covers strategy, build, creative, and daily management for the 45 days. Scoped on the call.
- You fund the ad spend
- Directly to Meta, in your own ad account, under your name. Our fee never touches it.
- Performance target, when included
- Some agreements include a target of 5 to 15 qualified estimates in the term. If it is not met, we keep running the campaign for another 45 days at no additional service fee. Terms are written into the agreement. Not every account gets one, and we will tell you up front.
No revenue guarantees. No hype. Qualified estimates is the number.
Who This Is For
Home service contractors with the crew to take on more work
Remodelers, painters, flooring, power washing, hardscaping, general contractors.
Not roofers, HVAC, plumbers, or pest control. Different buyer, different platform behavior, not our lane.
Where We Work
One contractor per trade, per market.
Based in New Jersey. Running home service contractor accounts across the country.
Florida
Port St. Lucie, Jensen Beach, Jacksonville, and the South Florida market.
Maryland
Gaithersburg, Annapolis, and the surrounding Montgomery and Anne Arundel County areas.
New Jersey
Home base. Freehold, Mount Holly, and Central and South Jersey.
California
Oakland, Walnut Creek, and the East Bay. Roseville and Folsom in the Sacramento area.
Pennsylvania
Bucks County.
Also running
Illinois, North Carolina, Nevada, and Ontario.
One contractor per trade per market. See the case studies for who is already in.
Check My MarketProof It Works
Contractors Who Scaled
Real contractors, real revenue. Hear how the system performed in their own words.
$200,000+ closed in 40 days.
"Forty days in and the calendar was already booked out."
MacNew Jersey Contractor
$155,000 in full-gut jobs in 45 days.
"I'm hiring extra help from all the work PJC has brought to my business over the last 2 months. 70k+ in One Month"
KylePennsylvania Contractor
$130,000 in full-gut remodeling contracts in 75 days.
"Same crew, same quality work. Just better jobs hitting the calendar."
BrianMaryland Contractor
$217,000 closed in 45 days.
"Kitchen and bath leads started hitting the same week we launched."
TaylorInterior Remodeler
$180,000 Job in the first 30 days.
"We have blocked off our calendar for 2 months."
NicoleFlorida Contractor
$100,000+ in April alone.
"Just this year alone sitting at 250k+"
BenCalifornia Contractor
Meta Ads by Trade
Every trade gets its own creative
Every trade gets its own creative angles, form questions, and offer. Painters, flooring, power washing, and hardscaping run on the same structure with their own creative. Ask on the call.
Meta reaches homeowners before they search. Google catches them when they do. The two feed each other. A homeowner sees your ad, searches your name, finds a real profile and a real site, and books.
Lead generation for remodelers
Kitchens, baths, additions, full guts. The full system with the $55K structure.
ExploreSEO for contractors
Search keeps you dominant later, after the ad budget stops.
ExploreGoogle Local Services Ads
The Google Guaranteed badge above the map, where it fits.
ExploreFollow-up automation
The engine every lead lands in. Text and email in seconds.
ExploreCase studies
Real contractors, real signed numbers, on video.
ExploreFAQ
Questions, Answered
Yes, when the ad uses real work, the form qualifies, and follow-up happens in minutes. They fail when any one of those is missing.
$50 to $150 per day for most accounts. Higher ticket trades like remodeling sit at the top of that range.
Most accounts see leads in the first week. Booked estimates usually start in week two once follow-up has had time to work.
Only when an account has proven winners. Broad targeting first. It learns faster and costs less.
You do. Everything runs in your Meta Business Manager. If we part ways, the account, the pixel, and the data stay with you.
Angi sells one lead to several contractors. These leads come in under your brand, to your business only, already screened.
No. One contractor per trade per market.
Get a free game plan.
We will look at your service area, your past ad results if you have any, and your project photos and show you what the first 45 days would look like.