A kitchen remodel runs $25,000 for a refresh to $110,000 and up for a full remodel with layout changes. At an average of $65,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
Kitchen buyers take six to ten weeks and most contractors follow up twice. The job goes to whoever was still politely in front of them in week five, which is a sequencing problem rather than a traffic problem.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
Before and after on the same camera angle. This is the single highest performing creative in the trade and most contractors do not shoot the before.
A slow pan of a finished kitchen with the homeowner talking over it. Faces outperform rooms, and a real customer outperforms a voiceover.
The layout change specifically: the wall that came down, the island that went in. That is what the expensive buyer is shopping for.
Never stock photography. Homeowners in your market recognise houses that are not from your market, and the comments will tell you so.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $45 to $120 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $65,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.