A painting project runs $3,000 for a few interior rooms to $20,000 and up for a full exterior repaint. At an average of $7,500 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
Most painters start advertising exteriors when the weather turns, which is when they are already booked or their competitors are. The summer calendar is decided in February and March, and the contractor who was not in front of homeowners then spends June on small interiors.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
A full exterior before and after from the street. Kerb appeal is what the exterior buyer is paying for, so show it from where the neighbours see it.
Prep work on camera: scraping, sanding, caulking, masking. It is the part that separates a professional job from a cheap one and the part nobody else shows.
The crew, tidy, with drop cloths down. Homeowners letting painters inside are buying trust in the people more than the paint.
A colour change people would not have dared on their own. It stops the scroll and starts a conversation about their own house.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $20 to $60 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $7,500 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Something not answered here? Ask it on the game plan call.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.