A painting project runs $3,000 for a few interior rooms to $20,000 and up for a full exterior repaint. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
Most painters start advertising exteriors when the weather turns, which is when they are already booked or their competitors are. The summer calendar is decided in February and March, and the contractor who was not in front of homeowners then spends June on small interiors.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
High volume, and the answers on page one are mostly national calculators.
Narrower searches with better intent, and far less competition.
Map pack decides it. Recent reviews and photos of local houses do the work.
It is one of the highest margin jobs a painter does, it is searched separately, and it is the job homeowners are least sure a painter will take on.
Stucco, brick, cedar and aluminium siding are painted differently and searched differently. The page that explains the prep for each one is the one that earns the call.
Per room, per house size, interior and exterior. The national calculators are generic. A local painter with real ranges gets the enquiry from the buyer who has already done their homework.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
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