A bathroom remodel runs $18,000 for a hall bath to $70,000 for a primary suite. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
Bathroom ads produce leads cheaply, which makes it easy to fill a calendar with $18,000 hall baths and never get to the $60,000 primary suites. The fix is in the creative and the form, not the budget.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
Same pattern as kitchens and even less answered, because the range is wider.
Bathroom searches get technical fast. These convert well and almost nobody targets them.
Map pack, reviews, and whoever answers.
They are different budgets, different buyers and different searches. One bathroom page covering both ranks for neither and attracts the cheaper of the two.
Tub to shower, curbless, accessibility. These are high-intent, motivated, and competitively thin because most remodelers treat them as a footnote.
How long will my bathroom be out of action is the second question every homeowner asks and the first one they are too polite to ask on a call.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.