A roof replacement runs $9,000 for a small asphalt replacement to $70,000 for metal or a complex roof. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
After an event the homeowner takes the first credible contractor who answers, because they have a tarp on the roof. A four-hour callback in a normal week is a lost job; in a storm week it is a lost month.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
Decided in minutes. Whoever answers gets it.
Longer window, cost-led, and the better margin work.
Thin competition and a genuinely confused buyer.
Will it be covered, what happens if it is denied, how a claim works. Enormous search volume, genuine confusion, and very little good content from contractors.
Leak and storm searches are hyper-local and urgent. These are the location pages that are actually worth building, because the intent is real.
Metal against asphalt over thirty years. The buyer researching that is the one buying the expensive roof.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.