A kitchen remodel runs $25,000 for a refresh to $110,000 and up for a full remodel with layout changes. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
Kitchen buyers take six to ten weeks and most contractors follow up twice. The job goes to whoever was still politely in front of them in week five, which is a sequencing problem rather than a traffic problem.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
The largest volume in the trade and the least answered. Own it and you meet the buyer months before anyone else.
Mid funnel. Your own photography beats a supplier's renderings every time.
Decided in the map pack within an hour. Reviews and response time are the whole game.
A page that gives honest installed ranges with the five variables that move them will outrank nine galleries, because it is the only one answering the question. It also pre-qualifies: the enquiries that arrive already know the range.
Kitchen, galley kitchen, small kitchen, open-concept conversion. These are different searches with different intent, and one services page trying to cover all of them ranks for none.
A project page with the starting condition, the scope, the timeline and the finished photographs ranks for design searches and converts better than a lightbox gallery, because it is the thing the homeowner is trying to imagine.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.