A deck runs $12,000 for a pressure-treated rebuild to $160,000 for a deck, porch and outdoor living package. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
A $14,000 rebuild and a $90,000 covered outdoor living space arrive looking exactly the same. Without material and scope in the form, you find out after the drive.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
The bulk of the volume and the front of the funnel.
Where the scope grows. Every term here is a bigger contract.
Highest intent, map pack decides it.
Composite against pressure-treated over twenty years is the most searched question in the trade. Answering it honestly ranks and does the upsell before the estimate.
A roof roughly triples the contract for a third more crew time. The content should be pulling people toward that, not toward square footage.
A February enquiry is a June build. Content that keeps them engaged through the gap is worth more than new traffic in May.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.