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PJCMEDIA

Growth systems for remodelers and home service contractors. Lead generation, high-converting websites, automation, and local SEO, engineered to book more high-value jobs.

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SEO for Home Service Contractors

SEO for Home Service Contractors

Show up first when a homeowner searches for what you do in the town you do it. Not page three. Not under three lead-gen sites. First.

SEO for home service contractors is not the same as SEO for a software company or an online store. Your buyer is a homeowner with a problem, a zip code, and a phone. They search, they look at the map, they call whoever looks like the obvious choice. We build that for remodelers, painters, flooring installers, power washing companies, hardscapers, and general contractors.

Get a Free Game PlanSee the Platform
$1,000
per month, 90 days
60-90 days
to map pack movement
1
contractor per trade

Reviewed by Parker Scherer, Founder, PJC Media.

Search Rankings

Climbing for Every Keyword

Rankings, organic traffic, and conversions for the high-intent searches that turn into estimates.

Organic Search

Organic SEO Performance

Search rankings & traffic analysis • Last 90 days

Live Data
Total Clicks
3,842
Last 90 days
Impressions
47.2K
+23% vs last period
Avg CTR
8.1%
Industry avg: 3.2%
Avg Position
6.8
Page 1 avg position

Traffic Growth Trend

Last 90 days

Organic Traffic
50K40K30K20K10K0
7,245 Visits
21,412 Visits
42,845 Visits
SepOctNovDec

Avg Growth

+23%

Month over month

Click Increase

+588

Last 90 days

Top Performing Keywords

Organic search traffic sources

remodeling company near me
Pos. 4
412

clicks

Impressions: 5,234CTR: 7.9%
best remodeling contractors near me
Pos. 3
387

clicks

Impressions: 3,921CTR: 9.8%
bathroom remodel cost
Pos. 5
324

clicks

Impressions: 4,687CTR: 6.9%
kitchen renovation cost
Pos. 7
289

clicks

Impressions: 2,145CTR: 13.5%
full home renovation services
Pos. 6
267

clicks

Impressions: 3,542CTR: 7.5%
how much does a basement reno cost
Pos. 8
203

clicks

Impressions: 2,891CTR: 7.0%
licensed remodeling contractor
Pos. 12
178

clicks

Impressions: 1,654CTR: 10.8%
The Problem

Why most contractors never rank.

Buried under the directories

You do good work and your reviews prove it. But when someone types "painter near me" or "kitchen remodel [city]," they see Angi, HomeAdvisor, Yelp, and two competitors who paid for a real site years ago.

One page that says "we do it all"

No service pages. No location pages. Nothing built for the searches homeowners actually type. Google cannot rank a page that does not exist.

A profile set up once and forgotten

A Google Business Profile claimed years ago and never touched again will not hold a map pack spot in a market where someone else posts, answers, and collects reviews every week.

Local SEO for Contractors

The three places you need to be

Homeowners check three places before they call anyone. We put you in all three.

The Google map pack

The three businesses under the map. Most local calls come from here. Your profile, categories, services, photos, and review flow decide whether you land in it.

AI Overviews and ChatGPT

More homeowners ask AI "who is the best [trade] in [city]." AI pulls from clear service pages, real reviews, and consistent business info. We structure your site so you are the answer.

Page one organic

Service and location pages that rank for "[service] [city]" and "[service] near me." Every page built for one service in one place.

The Order That Works

Our order of operations

We do not skip steps. This is the exact sequence, and reversing it wastes money.

Step 01

Website first

Your site has to be fast, mobile first, and built page by page for search. 80% of your traffic is on a phone. We build on WordPress with Elementor and Rank Math. If your site is on Wix, Framer, or a builder from years ago, we rebuild it.

Contractor website design
Step 02

Google Business Profile second

Verified, fully filled out, correct categories, every service listed, real job photos, and a review request system that runs on its own. Your profile and your site link together so Google trusts both.

See the GBP section
Step 03

Then SEO

Only once the site and profile are right do we start ranking work. Service pages, location pages, internal linking, blog content for AI Overviews, and monthly iteration off Search Console data.

Page by Page

How contractor SEO actually works

Google treats every service as its own search. A homeowner does not type "contractor." They type the job. So we build a page for every service you sell and every town you serve.

Service pages

One page per service. "Kitchen remodeling," "exterior painting," "hardwood floor installation," "house washing." Each one has its own keyword, its own FAQ, and its own call to action.

Location pages

Hub city first, then the suburbs around it. Each page targets one service in one town. This is how you show up in the map pack across your whole service area, not just where your shop sits.

Internal linking

Every service page links to every location page and back. Google follows the links, understands the structure, and ranks the whole site instead of one page.

Content for AI Overviews

Short, direct answers to the questions homeowners actually ask. "How much does it cost to paint a house in [city]." "How long does a bathroom remodel take." Written to get pulled into AI answers with your name attached.

Google Business Profile

Google Business Profile optimization for contractors

Your Google Business Profile is the single biggest factor in whether you show up in the map pack. Most contractors treat it like a phone book listing. We treat it like a landing page.

Setup and verification
If it is not verified, nothing else matters. We handle it.
Categories and services
Primary category is the ranking lever. Secondary categories and the full services list tell Google every job you want to rank for.
Photos
Real jobs, real crew, real trucks. Uploaded on a schedule, not once.
Posts
Weekly. Service spotlights, finished projects, seasonal offers. Keeps the profile active, which Google rewards.
Reviews
A request system that runs after every job. Compliant with Google guidelines. No review swaps, no bought reviews, no shortcuts. Legitimate outreach only.
Connection to the site
Profile links to the right service page, site links back to the profile, business info matches everywhere. Consistency is a ranking signal.
The First 30 Days

What the first 30 days look like

  1. Week 1

    Audit and research

    Audit your current site, profile, and rankings. Keyword research for every service and every town. Competitor teardown.

  2. Week 2

    Site fixes and profile cleanup

    Site fixes or rebuild starts. Google Business Profile cleaned up, verified, categories corrected, services added.

  3. Week 3

    First service pages live

    First service pages go live. Review request system turned on. Tracking numbers and call recording set up.

  4. Week 4

    Location pages and tracking

    Location pages start. Internal linking built. Search Console connected and baseline recorded.

From there it is monthly. New pages, new content, profile posts, and adjustments based on what Search Console shows is moving.

What You Get

What you get every month

  • Service pages for every job type you sell
  • Location pages for your hub city plus surrounding suburbs
  • Google Business Profile posting and optimization
  • Review velocity system, compliant with Google guidelines
  • Technical fixes, speed, indexing, schema
  • Blog content written to rank in AI Overviews and answer real homeowner questions
  • Search Console and analytics tracking
  • Monthly report. TLDR at the top. Wins, pages added, keywords, next steps.
Real Result

"Kitchen and bath leads started hitting the same week we launched."

$217Kclosed in 45 days
TaylorInterior Remodeler
Where We Work

One contractor per trade, per market.

Based in New Jersey. Ranking home service contractors in Florida, Maryland, New Jersey, California, and Pennsylvania, with accounts in Illinois, North Carolina, Nevada, and Ontario.

Florida

Port St. Lucie, Jensen Beach, Jacksonville, and the South Florida market.

Maryland

Gaithersburg, Annapolis, and the surrounding Montgomery and Anne Arundel County areas.

New Jersey

Home base. Freehold, Mount Holly, and Central and South Jersey.

California

Oakland, Walnut Creek, and the East Bay. Roseville and Folsom in the Sacramento area.

Pennsylvania

Bucks County.

Also running

Illinois, North Carolina, Nevada, and Ontario.

Every market is one contractor per trade. If your area is open, it is open until it is not.

Check My Market
Proof It Works

Contractors Who Scaled

Real contractors, real revenue. Hear how the system performed in their own words.

$300,000 closed in 75 days.

"Outdoor living jobs stacked up faster than we could quote them."

ZachMaryland Contractor

$200,000+ closed in 40 days.

"Forty days in and the calendar was already booked out."

MacNew Jersey Contractor

$155,000 in full-gut jobs in 45 days.

"I'm hiring extra help from all the work PJC has brought to my business over the last 2 months. 70k+ in One Month"

KylePennsylvania Contractor

$130,000 in full-gut remodeling contracts in 75 days.

"Same crew, same quality work. Just better jobs hitting the calendar."

BrianMaryland Contractor

$217,000 closed in 45 days.

"Kitchen and bath leads started hitting the same week we launched."

TaylorInterior Remodeler

$180,000 Job in the first 30 days.

"We have blocked off our calendar for 2 months."

NicoleFlorida Contractor

$100,000+ in April alone.

"Just this year alone sitting at 250k+"

BenCalifornia Contractor
SEO by Trade

Every trade gets its own playbook

Every trade searches differently. Painters, flooring, and power washing run on the same system with their own keyword sets. Ask on the call.

SEO compounds, but it takes time. That is why most of our contractor clients run ads at the same time. Ads bring jobs now. Search keeps you dominant later. Every lead from every channel runs through the same follow-up automation, so no lead sits.

SEO for remodelers

Kitchens, baths, additions, full guts. The trade playbook built on remodeling accounts we already rank.

Explore

Lead generation for remodelers

The offer. Exclusive projects on your calendar, with no retainer until it has closed $55,000.

Explore

Meta ads for contractors

Facebook and Instagram campaigns that bring jobs now while search compounds.

Explore

Google Local Services Ads

The Google Guaranteed badge above the map while your organic rankings build.

Explore

Follow-up automation for contractors

Text and email within minutes on every lead, from every channel.

Explore

Contractor website design

The fast, page-by-page site your rankings and profile need underneath them.

Explore
SEO Pricing for Contractors

$1,000 per month for 90 days.

That is the standard. Site and Google Business Profile must be built first, and that is scoped separately.

Some clients start at a reduced monthly rate until a performance target is met. When that applies, the target is written into the agreement. 5 to 15 qualified estimates. Clear terms, no fine print.

No rankings guarantees. No traffic guarantees. Qualified estimates is the number we track.

FAQ

Questions, Answered

Map pack movement usually shows in 60 to 90 days once the site and profile are built right. Page one organic for competitive terms takes 4 to 6 months. It compounds from there.

$1,000 per month for 90 days is standard. Website and Google Business Profile setup are scoped separately and come first.

If your site is slow, not mobile first, or has one page for everything, yes. SEO cannot rank pages that do not exist.

The three business listings under the map on a local search. Most homeowner calls come from there. Getting in requires a strong Google Business Profile and a site that backs it up.

Remodelers, painters, flooring, power washing, hardscaping, and general contractors. Not plumbers, roofers, or HVAC.

That is the goal. AI Overviews and ChatGPT pull from clear service pages, consistent business info, and real reviews. We build for that from day one.

Yes. A review request system that runs after every job. Google-compliant. No swaps, no purchases.

No. One contractor per trade per market.

Get a free game plan.

We will look at your site, your profile, and your rankings and show you exactly what the first 90 days would look like. No pitch deck.

Get a Free Game PlanSee the Platform