A marketing agency for home service contractors, run by people who build the sites, run the ads, and answer the phone.
PJC Media is a performance marketing agency based in New Jersey. We work with remodelers, painters, flooring installers, power washing companies, hardscapers, and general contractors across the country. Websites, SEO, Meta ads, Google, and the follow-up automation that turns a lead into a booked estimate. We do the work ourselves. Nothing is outsourced to a call center or a white label shop.
Parker Scherer and Jack Colby started PJC Media because contractor marketing was broken in a specific way. Agencies sold retainers and reports. Lead platforms sold the same homeowner to five companies. Nobody was accountable for whether a job actually closed.
So we built it around the number that matters. Signed work. That is why remodelers do not pay a retainer until the system has closed $55,000 for them, and why every case study on this site is a dollar figure and a timeline, not a traffic chart.
WordPress, mobile first, one page per service and per town. You own it.
Map pack, page one, AI Overviews. Site first, Google Business Profile second, then ranking work.
Real project photos, qualifying forms, screening, and follow-up in minutes.
Business Profile optimization and Local Services Ads where they fit.
GoHighLevel builds that text, email, voicemail, nurture, and book estimates without you touching a lead until it is warm.
Every channel runs into the same pipeline and the same dashboard. You see exactly what each one produced.
Home service contractors with a real crew and the capacity to take on more work. Remodelers are the core. Kitchens, baths, additions, full guts, outdoor living. Painters, flooring, power washing, and hardscaping run on the same system.
Not roofers, HVAC, plumbers, or pest control.
One contractor per trade per market. When you are in, your competitors are out.
Based in New Jersey and registered in Wyoming as JP Media LLC, doing business as PJC Media. Active accounts in Florida, Maryland, New Jersey, California, and Pennsylvania, with work in Illinois, North Carolina, Nevada, and Ontario.
50+ contractor engagements to date. The results are on the case studies page with names and video.
Co-Founder
Runs strategy, SEO, and the build side. Websites, Google Business Profiles, ranking work, and the follow-up systems that sit behind every account. Parker writes and reviews every service page on this site.
Co-Founder
Runs the paid side and client growth. Meta ads, creative testing, and the offer structure that lets remodelers close before they pay a retainer.
Operations
Keeps the accounts moving. Onboarding, scheduling, and making sure nothing sits.
Account Managers
Day-to-day contact for client accounts. Both came up through the trades side and talk to contractors like contractors.
Because we can show you a remodeler in your state, on video, saying what closed and how fast. Because the site and the ads and the follow-up come from one team that talks to each other. And because we only take one contractor per market, so the decision to work with us is also a decision your competitors do not get to make.
Send your site and your service area. We will show you what the first 90 days would look like. No pitch deck.
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