About Us
About PJC Media
A marketing agency for home service contractors, run by people who build the sites, run the ads, and answer the phone.
PJC Media is a performance marketing agency based in New Jersey. We work with remodelers, painters, flooring installers, power washing companies, hardscapers, and general contractors across the country. Websites, SEO, Meta ads, Google, and the follow-up automation that turns a lead into a booked estimate. We do the work ourselves. Nothing is outsourced to a call center or a white label shop.
50+
Contractor engagements
9
States and provinces
1
Contractor per market
Origin
How PJC Media started
Parker Scherer and Jack Colby started PJC Media because contractor marketing was broken in a specific way. Agencies sold retainers and reports. Lead platforms sold the same homeowner to five companies. Nobody was accountable for whether a job actually closed.
So we built it around the number that matters. Signed work. That is why the remodeler offer is written as $200,000 in 90 days or you do not pay, and why every case study on this site is a dollar figure and a timeline, not a traffic chart.
What We Do
Five channels, one pipeline
Websites
WordPress, mobile first, one page per service and per town. You own it.
SEO
Map pack, page one, AI Overviews. Site first, Google Business Profile second, then ranking work.
Meta ads
Real project photos, qualifying forms, screening, and follow-up in minutes.
Business Profile optimization and Local Services Ads where they fit.
CRM and automation
GoHighLevel builds that text, email, voicemail, nurture, and book estimates without you touching a lead until it is warm.
Every channel runs into the same pipeline and the same dashboard. You see exactly what each one produced.
Who We Work With
Contractors with capacity to grow
Home service contractors with a real crew and the capacity to take on more work. Remodelers are the core. Kitchens, baths, additions, full guts, outdoor living. Painters, flooring, power washing, and hardscaping run on the same system.
Not roofers, HVAC, plumbers, or pest control.
One contractor per trade per market. When you are in, your competitors are out.
Where We Work
Based in New Jersey, working nationwide
Based in New Jersey and registered in Wyoming as JP Media LLC, doing business as PJC Media. Active accounts in Florida, Maryland, New Jersey, California, and Pennsylvania, with work in Illinois, North Carolina, Nevada, and Ontario.
50+ contractor engagements to date. The results are on the case studies page with names and video.
FloridaMarylandNew JerseyCaliforniaPennsylvaniaIllinoisNorth CarolinaNevadaOntario
The Team
The people on your account
Parker Scherer
Co-Founder
Runs strategy, SEO, and the build side. Websites, Google Business Profiles, ranking work, and the follow-up systems that sit behind every account. Parker writes and reviews every service page on this site.
Jack Colby
Co-Founder
Runs the paid side and client growth. Meta ads, creative testing, and the offer structure that lets remodelers close before they pay a retainer.
Luke
Operations
Keeps the accounts moving. Onboarding, scheduling, and making sure nothing sits.
Zach and Tanner
Account Managers
Day-to-day contact for client accounts. Both came up through the trades side and talk to contractors like contractors.
$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
- $200K in 90 days or you do not pay
- One contractor per trade per market
- You own everything
How We Operate
The rules we do not bend
- Site first, then Google, then SEO.
- Never the other way around. Reversing it wastes money.
- Qualified estimates over leads.
- A lead is a form. A qualified estimate is a real homeowner in your area asking for pricing on a real project. We report on the second one.
- No review rings, no bought reviews, no shortcuts.
- Google guidelines and FTC rules apply. We build review systems that ask real customers at the right time.
- The target goes in writing or it does not exist.
- The remodeler offer is $200,000 in signed work inside 90 days, or you do not pay us. On other engagements the target is a number of qualified estimates in a set window. Either way it is written into the agreement before you sign, never implied on a call.
- You own what we build.
- Site, ad account, pixel, data. If you leave, it stays with you.
- Speed to lead.
- Under five minutes or the lead is someone else's. Every account gets the automation that makes that happen.
Why Us
Why contractors pick PJC Media
Because we can show you a remodeler in your state, on video, saying what closed and how fast. Because the site and the ads and the follow-up come from one team that talks to each other. And because we only take one contractor per market, so the decision to work with us is also a decision your competitors do not get to make.
Talk to us
Send your site and your service area. We will show you what the first 90 days would look like. No pitch deck.
Get a Free Game Plan