PJCMEDIA
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PJCMEDIA

Growth systems for remodelers and home service contractors. One contractor per trade per market.

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  • SEO for Contractors
  • Meta Ads for Contractors
  • Website Design
  • CRM and Automation
  • Google LSA
  • Lead Generation
  • SEO for Remodelers

By Trade

  • General Contractors
  • Interior Remodelers
  • Exterior Remodelers
  • Deck Builders
  • Hardscapers

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© 2026 PJC Media · JP Media LLC

Growth Platform

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SEO for Remodelers

SEO for Remodelers

Show up first when a homeowner in your area searches "kitchen remodel near me." Not page three. Not under three lead-gen sites. First.

SEO for remodelers is different from SEO for everyone else. Your buyer is a homeowner planning a $25K to $150K project. They search, they compare, and they call the company that looks like the obvious choice. Our job is to make that you.

Check If Your Market Is OpenSee the Platform
60-90 days
to map pack movement
$25K-$150K
the jobs we target
1
remodeler per market

Reviewed by Parker Scherer, Founder, PJC Media.

Client Result

$155,000 in full gut jobs in 45 days

"I'm hiring extra help from all the work PJC has brought to my business." That client is running ads and SEO together. Ads bring jobs now. SEO keeps the map pack and page one locked down so the calls keep coming after the ad budget stops. Results vary by market and how fast you follow up on leads. What does not vary is the process.

Read the case study
The Problem

Why remodelers lose the search to design-build firms.

They documented every job. You have one page.

You are not losing to Angi. You are losing to the design-build firm across town with 40 project pages, a showroom address, and 200 reviews. Google sees a company that documented every kitchen and bath it ever finished. It sees you as one page that says "we remodel."

Franchises arrive with location pages first

Franchise remodelers roll into a market with a corporate SEO team and a location page for every suburb before they have a single crew on the ground.

Neither does better work than you

They just gave Google more to rank. Our remodeler SEO services close that gap page by page.

Want this running in your market?

A free game plan, and a straight answer on whether your market is still open.

Get My Free Game Plan
Local SEO for Remodeling Contractors

The three searches a $100K homeowner runs before calling

A homeowner planning a full remodel does not search once. They search three times over a few weeks. Winning all three is the job.

The cost search

"How much does a kitchen remodel cost in [city]." This is month one. They have no contractor in mind. If your site answers it with a real range and a real page, you are the first name they know.

The portfolio search

"Kitchen remodel [city]" and "bathroom remodelers near me." Now they are comparing. This is the map pack and page one. Your service pages, your profile photos, and your project gallery decide whether you make the short list.

The trust search

"[Your company name] reviews." They picked two or three and are checking. Your Google Business Profile, your review count, and your response to the one bad review decide who gets the call.

Same Process, Different Target

Site first. Profile second. Then SEO.

Same sequence we run for every contractor. Reversing it wastes money. What is different for remodelers is the target. A remodeling job is $25K to $150K, so the pages, the profile categories, and the review flow are all built around high ticket searches, not volume.

  • SEO for home service contractors
  • Google Business Profile section

The full process, the order of operations, and the monthly deliverables are on the contractor SEO hub.

Seen enough?

A free game plan, and a straight answer on whether your market is still open.

Check My Market
Kitchen, Bath, and Whole Home

A page for every remodel type you sell

Google treats each remodel type as its own search. A homeowner looking for a kitchen is not typing "remodeler." They type the room. So we build for the room, and for the town.

Kitchen remodeling SEO

"Kitchen remodel [city]," "kitchen renovation near me," "custom kitchen contractor." Highest search volume and highest ticket. This page usually goes first.

Bathroom remodeling SEO

"Bathroom remodel [city]," "walk-in shower installation," "master bath renovation." Faster sales cycle. Great for keeping the calendar full between big jobs.

Additions, basements, whole home

"Home addition contractor," "basement finishing [city]," "whole house remodel." Lower volume, biggest jobs. Fewer competitors bother ranking here, which is the opportunity.

Location pages

Hub city first, then the suburbs around it. Each page targets one service in one town. This is how you show up in the map pack across your whole service area, not just where your office sits.

See remodeler website design
What Changes for Remodelers

What is different about SEO for remodelers

Monthly deliverables are the same as every contractor account. Service pages, location pages, profile posts, review system, technical work, content, reporting. What changes for remodelers is where each one points.

  • Service pages split by room and project type, not one "remodeling" page
  • Location pages weighted toward higher income suburbs where full guts and additions happen
  • Profile categories set for remodeling, kitchen, and bath, not general contractor
  • Review requests timed to project milestones, not just completion
  • Content targets planning stage questions like "how much does a kitchen remodel cost in [city]" because that is where the $100K homeowner starts
  • Full list on the contractor SEO hub

$200,000 in signed work in 90 days, or you do not pay us.

One contractor per trade per market. You own everything we build.

Check My Market
  • $200K in 90 days or you do not pay
  • One contractor per trade per market
  • You own everything
Where We Work

One remodeler per market.

We are based in New Jersey and rank remodelers in markets across the country. Every market below has a live remodeling account or one we have built and ranked.

Florida

Port St. Lucie, Jensen Beach, Jacksonville, and the South Florida market.

Maryland

Gaithersburg, Annapolis, and the surrounding Montgomery and Anne Arundel County areas.

New Jersey

Freehold, Mount Holly, and Central and South Jersey.

California

Oakland, Walnut Creek, and the East Bay. Roseville and Folsom in the Sacramento area.

Pennsylvania

Bucks County.

We only take one remodeler per market. If your area is not listed, it is probably open. If it is listed, check before your competitor does.

Check My Market
What Remodelers See When the System Runs

Signed contracts, with the receipts

Results vary by market and how fast you follow up on leads. What does not vary is the process.

$300,000 closed in 75 days.

"Outdoor living jobs stacked up faster than we could quote them."

ZachMaryland Contractor

$200,000+ closed in 40 days.

"Forty days in and the calendar was already booked out."

MacNew Jersey Contractor

$155,000 in full-gut jobs in 45 days.

"I'm hiring extra help from all the work PJC has brought to my business over the last 2 months. 70k+ in One Month"

KylePennsylvania Contractor

$130,000 in full-gut remodeling contracts in 75 days.

"Same crew, same quality work. Just better jobs hitting the calendar."

BrianMaryland Contractor

$217,000 closed in 45 days.

"Kitchen and bath leads started hitting the same week we launched."

TaylorInterior Remodeler

$180,000 Job in the first 30 days.

"We have blocked off our calendar for 2 months."

NicoleFlorida Contractor

$100,000+ in April alone.

"Just this year alone sitting at 250k+"

BenCalifornia Contractor

Same system, your trade and your market. Get a free game plan.

One contractor per trade per market.

If yours is already taken we will tell you on the call rather than sell you something else.

Check My Market
Built for Remodelers Only

Most remodelers pair this with the lead generation system

We do not work with plumbers, roofers, or HVAC. Every page structure, keyword list, and content angle comes from remodeling accounts we already rank. Kitchens, baths, additions, full guts, outdoor living.

SEO is what keeps the calendar full in year two. Ads are what fill it this month. Nearly every remodeler we rank also runs our lead generation system alongside it. Same follow-up, same tracking, same dashboard. The SEO leads and the ad leads land in the same pipeline. If you want search only, that works. If you want the calendar full now and later, that is the pairing.

Lead generation for remodelers

The offer. Exclusive projects on your calendar. $200K in 90 days or you do not pay.

Explore

SEO for home service contractors

The hub. Full process, order of operations, pricing, and monthly deliverables.

Explore

Meta ads

Facebook and Instagram campaigns that fill the calendar this month.

Explore

Follow-up automation

Text and email within minutes on every lead, from either channel.

Explore

Remodeler website design

The fast, page-by-page WordPress build your rankings sit on.

Explore

Case studies

Real remodelers, real signed numbers, on video.

Explore
How We Measure Success

Not rankings. Not traffic. Qualified estimates.

A qualified estimate is a real homeowner in your service area asking for pricing or an on-site visit for a real project. That is the number we track and report.

When a guarantee is part of your agreement, it is defined the same way. 5 to 15 qualified estimates. Clear terms, written down, no fine print.

Want to know what that number looks like for your market? Book a call and we will walk through it.

FAQ

Questions, Answered

Or skip the reading and ask yours on the game plan call.

Map pack movement for "kitchen remodel [city]" usually shows in 60 to 90 days once the site and profile are right. Competitive page one terms in a metro take 4 to 6 months. Suburb terms move faster.

Standard is $1,000 per month for 90 days. Some remodelers start at a reduced rate until a performance target is met. Pricing details are on the contractor SEO hub.

Yes, in the map pack and on service and location pages. A showroom helps their profile, but Google ranks pages, and most design-build firms have not built location pages for the suburbs you serve. That is where you win first.

It is a citation and a portfolio, not a ranking engine. Keep it accurate and link it from your profile. Do not pay for their lead program expecting search rankings.

Yes. Google treats them as different searches with different intent and different ticket sizes. One "remodeling" page cannot rank for both.

Good for referrals, invisible to Google. They do not replace a Google Business Profile or a site with real pages.

No. One remodeler per market. Once your area is locked in, we do not take your competitors.

Good. We audit what is working, protect it, and build out the gaps. Usually that means room-specific service pages and location pages you do not have yet.

See if your market is still open.

We only work with one remodeler per area. If yours is available, we will show you exactly what the first 90 days look like.

Book a CallSee the Platform