Additions, whole-home remodels, structural work. The jobs that carry a year are the ones nobody finds you for, because every lead source in this trade is optimised for the $4,000 punch list instead. We build the other funnel.
The terms, before you get on a call with us.
You are the only trade a homeowner calls without knowing what they want. That is an advantage, and every lead marketplace in the category throws it away by selling you the same shared enquiry four times.
A GC who quotes every enquiry that comes in runs at a 10 to 15 percent close rate and calls it normal. The estimating hours are the cost, and they never show up on an invoice.
Angi, Thumbtack and HomeAdvisor sell the same form fill to everybody in the ZIP. You are not competing on work, you are competing on who called back first and cheapest.
Word of mouth is the best lead a GC gets and the least controllable. When two referrals stall in the same month there is nothing behind them, and that is when the discounting starts.
Nothing here is unique to your market. It is the same four moves every time, which is why we can put a number on the outcome.
Addition, whole-home and structural terms in every town you will actually drive to. Not "contractor near me" in general, the specific project searches with a six-figure job behind them.
Scope, timeline and budget range captured in the form itself. A homeowner who will not answer the budget question does not reach your estimator.
Text, email and a voicemail drop inside 60 seconds of the form hitting, then a follow-up sequence that runs for weeks. First responder wins this trade outright.
Cost per signed contract and close rate by source. If a channel is producing enquiries that never sign, we turn it off rather than putting it in a slide.
These are the three intent tiers a GC page has to cover. Most contractor sites only have copy for the middle one, which is why they rank for their own name and nothing else.
Highest intent, lowest volume, almost entirely map pack and Local Services Ads.
Where the six-figure jobs start. Answer the question and you are in the consideration set before anyone else is called.
Nobody competes here and it converts, because a homeowner who trusts your answer stops shopping.
This is the whole argument for a GC funnel that screens hard. A general contractor working at a 20 percent gross margin clears roughly $30,000 on a $150,000 addition. Nothing you spend on marketing in a year gets near that.
Which means the metric that matters is not cost per lead, it is cost per signed contract, and the two move in opposite directions. Tightening the funnel so only scoped, budgeted homeowners reach your estimator raises your cost per lead and lowers your cost per contract. Every GC we work with is surprised by that the first month and stops asking about it by the third.
It also means volume is the wrong target. Six signed additions in a year is a different business from sixty punch lists, and only one of them needs a marketing system to hold it together.
Typical installed ranges, not our prices. Yours will differ by market and spec.
A GC engagement usually starts with SEO and the CRM, because the estimating time is the bleed.
Map pack, AI Overviews and page one for the searches below, town by town.
Text, email and voicemail on every lead inside 60 seconds, day or night.
The Google Guaranteed badge above the map pack. Pay per lead, not per click.
A site that loads on a phone in a driveway and asks for the estimate.
Facebook and Instagram built from your own job photos, with a form that screens.
The whole offer in one place, including how the guarantee is written.
That is most of the reason to build this. The screening questions in the form are set to your minimum project size, and anything under it gets a polite automated referral instead of your estimator's afternoon.
Book a free game plan. We will pull what you currently rank for, what the addition and whole-home terms in your market are worth, and what it would take to own them.
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