7 min read
What a kitchen remodel actually costs
The most searched question in remodeling, answered with ranges and the five things that move them.
Read itEvery one of these answers a question the whole category dodges, with the number in the sentence. Nothing is gated, there is no PDF to download, and none of it is a pitch with a form in the middle.
The most searched question in remodeling, answered with ranges and the five things that move them.
Read itShared marketplace leads look cheap per lead and are rarely cheap per job. Here is the arithmetic.
Read itThe cheapest fix in contractor marketing, and the one almost nobody has actually made.
Read itEvery Monday a crawler reads thirteen competing agencies and writes down which page topics the field covers and we do not, ranked by how many of them independently bothered to build it. A topic two or three agencies have each written a page about is a topic with demand behind it. One agency is one agency’s opinion.
That queue is a shortlist for a person, not a generator. Nothing on this site has ever been produced from it automatically, because spinning pages from a competitor’s URL list is scaled content abuse under Google’s spam policy and it is the specific thing that gets sites deindexed.
What makes the cut is narrow: a question with real search volume that the category refuses to answer straight. The three above are the clearest examples. What a kitchen costs, what a marketplace lead actually costs once you divide by close rate, and how fast you have to answer. Every one of them is asked constantly and answered almost nowhere, usually because the honest answer costs the person giving it something.
So each piece opens with the question in the words it gets searched, then a short direct answer, then the long version. Nothing is gated, there is no PDF, and there is no form in the middle of the argument. If the writing is any good you will know whether to call us by the end of it.
$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Everything above is what we do on our own accounts first. The jobs it turned into are on the case study pages, with names and numbers.
See the case studies