A paver patio runs $8,000 for a walkway to $200,000 for a full outdoor living build. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
The instinct is to advertise in July when a cancellation opens a hole. The homeowner planning an $80,000 outdoor living build was researching it in February and signed with somebody in April.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
December to March. Low competition, long reading sessions, the biggest projects of the year.
March to June, decided in the map pack in days.
All year, best margin, homeowner has already decided.
A page indexed in October is ranking through the winter research window. A page published in April is competing from nowhere at the most expensive time of year.
The full build is four times the contract for maybe twice the crew days. Write for the homeowner planning a room outside, not the one pricing square footage.
Travertine against porcelain, concrete pavers against natural stone. High intent, genuinely useful, and nearly uncontested.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.