A flooring installation runs $4,000 for a single room of LVP to $35,000 and up for hardwood or tile through a whole floor. The homeowners buying at the top of that range research for weeks before they ever type the word contractor, and the whole opportunity in this trade is being there for the part nobody writes for.
Flooring is the trade where homeowners compare quotes line by line, and the contractor who answers with a number before a visit gets measured against the big-box install price. The jobs worth having are won at the sample visit, so the funnel has to sell the visit, not the price.
Grouped by where the homeowner is in the decision. Most contractor sites only have content for the last group, which is why they only ever see the enquiries that already chose somebody.
Big volume, and almost every result is a retailer. A contractor who answers honestly stands out.
The buyer is choosing a product before choosing a contractor. Be the one who helped.
Map pack territory. Reviews that mention the crew by name carry this.
LVP against hardwood, what goes in a basement, what survives a dog. These are asked thousands of times a month and the answers come from manufacturers and retailers. A contractor who has installed all of them is the more credible source.
Hardwood installation, LVP, tile and refinishing are separate searches from separate buyers. A single flooring page ranks for none of them.
A finished job with the rooms, the material, the square footage and the timeline gives the next buyer a reference point, and gives Google something no retailer can publish.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Three to six months to move on the terms worth having, longer in a dense metro. Map pack and Google Business Profile work can move inside weeks, which is why it is usually the first thing we do.
Something not answered here? Ask it on the game plan call.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.