A flooring installation runs $4,000 for a single room of LVP to $35,000 and up for hardwood or tile through a whole floor. At an average of $12,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
Flooring is the trade where homeowners compare quotes line by line, and the contractor who answers with a number before a visit gets measured against the big-box install price. The jobs worth having are won at the sample visit, so the funnel has to sell the visit, not the price.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
The same room, same angle, before and after. Floors change a room more than almost anything else and the photograph proves it without a word of copy.
A close-up of the transitions, stairs and thresholds. That is where cheap installs show, and the buyer who notices is the one paying for quality.
Samples in the homeowner's own light. A short clip of planks laid out in a real living room answers the question every flooring buyer is actually asking.
Never a supplier's showroom render. Homeowners have already seen it on the manufacturer's site and it says nothing about your crew.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $25 to $70 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $12,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Something not answered here? Ask it on the game plan call.
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