A siding job runs $18,000 for vinyl on a small house to $160,000 for siding, windows and trim together. At an average of $42,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
Homeowners in this trade have been knocked on, cold called and pitched before they ever searched. The ad is not competing with other ads, it is competing with a default assumption that they are about to be worked.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
Full-house before and after from the kerb. Exterior is the most visually dramatic trade here and the least well shot.
Material named in the ad. James Hardie, LP SmartSide, Everlast. Homeowners who know the brand are the ones with budget.
Credentials on the creative itself: licence, insurance, manufacturer certification. This trade has a trust problem that the ad can start solving.
Neighbourhood targeting around finished jobs. Nothing sells siding like the house four doors down.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $35 to $95 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $42,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.