PJCMEDIA
SEO for ContractorsMeta Ads for ContractorsWebsite DesignCRM and AutomationGoogle LSA
Lead GenerationSEO for Remodelers
Case StudiesThesisGuidesAboutContact
Free Game Plan
PJCMEDIA

Growth systems for remodelers and home service contractors. One contractor per trade per market.

@pjcmediaParker LinkedInParker XJack LinkedIn

Services

  • SEO for Contractors
  • Meta Ads for Contractors
  • Website Design
  • CRM and Automation
  • Google LSA
  • Lead Generation
  • SEO for Remodelers

By Trade

  • General Contractors
  • Interior Remodelers
  • Exterior Remodelers
  • Deck Builders
  • Hardscapers

Company

  • Case Studies
  • Thesis
  • Guides
  • About
  • Contact

© 2026 PJC Media · JP Media LLC

Growth Platform

Sister company CrowdFlow

Facebook and Instagram Ads / Siding and Exteriors

Facebook ads for
siding and exterior contractors

A siding job runs $18,000 for vinyl on a small house to $160,000 for siding, windows and trim together. At an average of $42,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.

Get My Free Game PlanSee the Receipts
average signed job
$42,000average signed job
typical cost per lead
$35 to $95typical cost per lead
contractor per market
1contractor per market
The Failure Mode

The storm chasers got there first

Homeowners in this trade have been knocked on, cold called and pitched before they ever searched. The ad is not competing with other ads, it is competing with a default assumption that they are about to be worked.

The season
Long season, weather-dependent at both ends, and spiky after storms. A hail event rewrites the quarter.
The decision window
One to four weeks, and sometimes days. Exterior work usually has a deadline attached: a leak, a closing, an adjuster.
The Creative

What actually works for siding and exteriors

Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.

  • Full-house before and after from the kerb. Exterior is the most visually dramatic trade here and the least well shot.

  • Material named in the ad. James Hardie, LP SmartSide, Everlast. Homeowners who know the brand are the ones with budget.

  • Credentials on the creative itself: licence, insurance, manufacturer certification. This trade has a trust problem that the ad can start solving.

  • Neighbourhood targeting around finished jobs. Nothing sells siding like the house four doors down.

The Form

The questions that decide what reaches your estimator

Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.

Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.

  1. 01Siding, windows, or both? Both is more than double the contract.
  2. 02Approximate square footage or number of storeys.
  3. 03Is this insurance work or out of pocket?
  4. 04Do you know what material you want, or do you need guidance?
Proof

The same system, with the numbers on camera

$155Ksigned in 45 days

$155,000 in full gut remodels in 45 days

Watch and read it
$300Kin work sold

100+ leads and close to $300,000 in sold work

Watch and read it

$200,000 in signed work in 90 days, or you do not pay us.

One contractor per trade per market. You own everything we build.

Check My Market
Questions

What siding and exterior contractors ask us

Typically $35 to $95 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $42,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.

First enquiries usually inside the first week. The useful read is at three to four weeks, once there is enough data to tell which creative and which audience is producing work that actually signs.

Yours, always. Homeowners recognise houses that are not from their market, and in this trade stock creative underperforms real work by a wide margin. If the photography is not there we will tell you how to shoot it.

You do. We build in your Business Manager, your pixel, your audiences. If we part ways you keep the history and the learning, which is the part that took the money to build.

The form. Siding, windows, or both? Both is more than double the contract. That question alone changes the mix of what reaches your estimator.

Want this running for your siding and exteriors business?

Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.

  • $200K in 90 days or you do not pay
  • One contractor per trade per market
  • You own everything
Get My Free Game Plan

The other half of this for siding and exterior contractors

SEO for siding and exterior contractors

And every other trade

  • Kitchen Remodeling
  • Bathroom Remodeling
  • Paver Patios
  • Concrete
  • Decks
  • Basement Finishing
  • Roofing