A concrete job runs $4,000 for a small pad to $60,000 for a decorative driveway and approach. At an average of $14,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
Concrete attracts small jobs at a rate no other trade does, and the drive to quote one costs the same as the drive to quote a $30,000 driveway. Without a square footage question in the form, the calendar fills with the wrong work.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
Scale shots. A finished driveway from the street sells better than any detail, because the buyer is imagining their own frontage.
Decorative finishes specifically: stamped, exposed aggregate, broom with a border. That is the difference between a $9,000 job and a $30,000 one.
The pour itself. Process footage performs unusually well in this trade; people like watching it and it signals a real crew rather than a broker.
Problem-led creative. Cracked, heaved, settled. The fastest-converting audience in concrete is someone already looking at a failure.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $25 to $70 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $14,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.