A bathroom remodel runs $18,000 for a hall bath to $70,000 for a primary suite. At an average of $32,000 a signed job, the question is never what a lead costs. It is what a signed contract costs, and almost everything that decides that happens after the click.
Bathroom ads produce leads cheaply, which makes it easy to fill a calendar with $18,000 hall baths and never get to the $60,000 primary suites. The fix is in the creative and the form, not the budget.
Creative is most of the result on Meta, and it is trade-specific in a way targeting is not. These are the things that work here and the things that do not.
Tile work in close-up. Bathrooms sell on finish detail in a way kitchens do not, and a niche, a curbless entry or a bench reads instantly.
The accessibility angle where it applies. Walk-in showers and curbless conversions are a distinct, motivated and under-served buyer.
Short before and after cuts. A bathroom transformation fits in six seconds, which is exactly what the format wants.
Price-anchored creative works better here than in kitchens. "Full bath remodels from $18,000" filters hard and the people who click are real.
Screening belongs in the form, not in a phone call afterwards. These are the questions that matter in this trade, in the order they matter.
Fewer leads arrive and more of them sign. Every contractor we do this with is uncomfortable in month one and stops asking about it by month three.
$155,000 in full gut remodels in 45 days
Watch and read it100+ leads and close to $300,000 in sold work
Watch and read it$200,000 in signed work in 90 days, or you do not pay us.
One contractor per trade per market. You own everything we build.
Typically $35 to $90 in our markets, moving with season and competition. That number on its own means little: what matters is cost per signed contract, and on an average $32,000 job a more expensive lead that closes is cheaper work than a cheap one that does not.
Book a free game plan. We will tell you what the terms in your market are worth, what your competitors are doing, and whether the market is still open.